Melbourne, Australia – 11th March 2024
Atomos has reacted to the recent announcement that Nikon Corporation is to acquire RED.com, LLC, hailing it as great news for the industry.
Jeromy Young, Co-founder of Atomos, who returned to the business as Managing Director and CEO at the start of the year, commented: “We have already collaborated with both famous brands, and I’m absolutely convinced that this new move will result in an explosion of innovation.”
“I am particularly pleased for Nikon, as they were one of the first companies to listen to us and go out of their way to give us a clean HDMI feed from their DSLRs, helping us to give birth to the Ninja monitor-recorder. It is thanks to their belief and co-operation that Atomos has become the strong brand it is today.”
Atomos already has a history of cooperating with RED, helping to establish the incredible creative potential of RAW video as a new standard in digital production workflows.
“I can’t wait to see what the combined talents of the two teams comes up with,” added Young. Nikon’s expertise in image processing and optical technology, along with RED’s understanding of compression technology and color science, can only be good news for digital cinematography. I’m sure this acquisition will create an entity that is greater than the sum of its parts. NAB will be an extremely exciting event this year. Of course, we hope to play a small part in generating that excitement too.”
About Atomos
While the industry makes better cameras, we make cameras better.
Atomos is a video technology innovator. When we started just over a decade ago, we combined high-quality touchscreen monitors, removable storage, and Apple ProRes to dramatically improve the quality of video captured by almost any camera. For the first time, video makers could take the uncompressed output from the camera and store it in Apple’s professional, easy-to-edit format.
New generations of faster, lighter, tougher, and brighter products followed, taking in HDR, 4K and even 8K. Now “Atomos” has become part of the filmmaker’s vocabulary.
With Connect, Atomos extends the capabilities of its monitor-recorders with a host of cloud-based tools and services. Content creators now have greater peace of mind as their footage is simultaneously stored on the camera, in the cloud and on the Atomos recorder. Workflows anywhere in the world can access media from a cloud connected Atomos device.
Our new online services extend our physical products’ capabilities, empowering filmmakers, and video creators with essential tools for camera-to-cloud, collaboration and review, cloud editing, live multi-cam production, wireless timecode, and streaming. It is a flexible ecosystem of subscription-based services that can grow with customers’ needs.
Atomos is based in Melbourne, Australia, with a distributed worldwide team and offices in the USA, Japan, China, UK, and Germany and has a worldwide distribution partner network.
More information at: www.atomos.com
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